DogHaus Design Co.
Handcrafted Branding and Creative from Austin, TX

MyBBQBox - Brand Launch

 

MyBBQBox - Brand Launch

MyBBQBox is unlike most subscription boxes out there, because not only do you get some goodies, you get the know-how to be the best BBQ'er on your block.

PROJECT OVERVIEW

An Austin, TX startup needed branding for their idea, a subscription box not only focused on getting BBQ related items in your mailbox once a month, but also giving you the information necessary to become really good at BBQ. With a premium price, they realized a traditional approach to their brand, might not work.

OUR SOLUTION

Taking a look at products in the BBQ world, we quickly realized that if we took a traditional approach, we would get lost in a sea of sameness, and not stand out. So instead of a cartoonish, pig with a bib on licking his chops kind of feel, we took a more artisan, butcher shop of days-gone-by approach. The look resonated with customers with a successful launch and continued growth.

 
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Without the innovative design from DogHaus Design we wouldn’t be where we are today. Scooter not only listened to our ideas and stayed true to our vision, he incorporated his keen eye for design to build a user experience that that sets us apart from our competition.
— Kris D. , Founder & Owner – MyBBQBox