MyBBQBox - Brand Launch
MyBBQBox is unlike most subscription boxes out there, because not only do you get some goodies, you get the know-how to be the best BBQ'er on your block.
An Austin, TX startup needed branding for their idea, a subscription box not only focused on getting BBQ related items in your mailbox once a month, but also giving you the information necessary to become really good at BBQ. With a premium price, they realized a traditional approach to their brand, might not work.
Taking a look at products in the BBQ world, we quickly realized that if we took a traditional approach, we would get lost in a sea of sameness, and not stand out. So instead of a cartoonish, pig with a bib on licking his chops kind of feel, we took a more artisan, butcher shop of days-gone-by approach. The look resonated with customers with a successful launch and continued growth.